Vodafone UK

Samsung Galaxy S7 Launch Disruptive Print

(Concept/Copywriting)

Best in Class - Samsung UK

THE CHALLENGE:

Create print and digital collateral for the launch of the Samsung Galaxy S7, that will stand out in a saturated market, while using the restrictive new guidelines of Vodafone UK.
 

THE IDEA:

These disruptive print ads made a big impact during a period where all of our direct competitors were running launch ads for the same product. 

The 'advertorial' in the left-hand ad space was written to include details about the Galaxy device, disguised as an unrelated story about the discovery of a new galaxy - in case anyone took the time to read it.

These ads and the related animated digital retail work were voted best in class for print and retail by Samsung UK, and smashed Vodafone's pre-order targets for the device by over 200%.

On the work...

"Andrew is a great talent with an equally great attitude and work ethic. He freelanced with us for 10 months from June 2015 to April 2016.

Originally he joined us to help set up our new office in Nottingham, working on Capital One. Once that was stabilized and we had recruited a full time writer he joined us in the London office working on campaigns for both Capital One and Sky. Andrew then moved onto the Vodafone account as lead writer, a position he held for 4 months until moving back to Australia.

Andrew was a great asset to the department. Not only is he a talented writer, but his easy going personality made him a pleasure to work with."

- Aiden Roworth
Creative Director
SapientNitro, London