THE CHALLENGE:

Launch V Energy Drinks' new durable plastic bottle, for people on the go.

THE IDEA:

This is where it all began. A simple headline, my first ever, written in response to the retail brief for this launch while at Creative Activation, that proved popular enough to be taken through the line by Clemenger BBDO.

Sub copy and art direction by Clemenger creatives Nick Maciag and Jackie Blaze.