THE CHALLENGE

Volkswagen wanted to explore new and innovative ways to keep owners engaged with the brand beyond their first year of ownership.

THE IDEA

The ‘More Than A Car’ Podcast series.

With the meteoric rise of podcasts, we saw a new platform from which Volkswagen could engage with their existing customers in a fun and interesting way.

Leveraging Volkswagen’s new brand position of ‘More Than a Car’, the idea was to create a podcast not about the brand, but about the role that cars play in our lives and how the industry will evolve and shape our future.

The results were so liked by the client, the series has been made available to non-owners via iTunes and Spotify.

Read more here, or listen below.

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