THE CHALLENGE:

Kellogg’s Nutri-Grain wanted to launch their new 'Fuel On' platform, and connect with a new generation of teens after decades of being 'Iron Man food'.

THE IDEA:

Australia's first glow-in-the-dark skatepark

In conjunction with JWT and The Creative Shop, we developed a concept for an interactive, digitally-driven skate park, featuring projection mapping, RFID tracking, glow-in-the-dark ramps, digital graffiti, DJs, pro-skaters and more.

Digital Spot

1 minute launch video, care of Nutri-Grain.

Event Images

Care of The Creative Shop