After successfully pitching for the Jameson Irish Whiskey digital account in 2012, VML set about revamping and growing their online presence in display and social.

As lead copywriter on the account, it was my task to set the tone of voice and online persona for the brand, bringing a quirky personality to each of the new products which embraced their Irish origin, differentiating them from other premixed drinks in the market.

Two years and two product launches later, the Jameson Australia Facebook page became Pernod Ricard's hardest working brand page with the most engaged community.

On the work...

"During our time working together, Andrew has been critical to the success of Jameson establishing the brand’s unique and witty personality in this market.

Andrew quickly understood the brand and is fantastic at interpreting our briefs and helping define how the brand should be presented and communicated. 

He is extremely passionate, very creative, great at taking feedback on board, very hardworking and a pleasure to deal with. 

I would always recommend Andrew and am sad that he has left us."

- Brendan Moynihan
Brand Manager
Jameson Irish Whiskey Australia
e: brendan.moynihan@pernod-ricard.com