The Commonwealth Bank of Australia

Website Redesign

(Copywriting)

VML Australia were tasked with delivering Australia's top bank a new online destination to showcase their new brand platform, 'CAN'. 

Being one of the top 10 most viewed websites in the country, its decade-old façade was in need of an update.

The result was a beautiful, responsive, content-rich experience with an immediate impact on SEO results, click-throughs, time on site, and product applications.

I was responsible for creating the content for the Merchant Services and Private Banking sections of the site.

On the work...

"I worked with Andrew across two website projects, both of which were very successful.

Both projects were complete rebuilds of the current sites in layout, visuals and copy.
 
It was a huge task and Andrew quickly grasped the concepts of these many different products, who we were targeting and worked with product managers to really understand the product sets.

The new pages are performing extremely well, page engagement has improved, page depth has increased, leads from the site have increased by a factor of x10 and we are now ranked on average across all the new pages #1 in SEO metrics.
 
Andrew was a pleasure to work with, asked the right questions, quickly learned new product sets and I would work with him again on any future projects in an instant."

- Michael Townsend
Senior Marketing Manager
Business and Commonwealth Private
e: michael.townsend@cba.com.au