THE CHALLENGE:

Volkswagen have quite a varied range of vehicles available, and each vehicle has several variants. While consumers may recognise the brand, they may not know where to start when choosing a Volkswagen that’s right for them.

THE SOLUTION:

The Volkswagen ‘Car Finder’.

A web-app on the Volkswagen website asks users 5 simple questions about what they want in a car, and what they’ll use it for. Results then pull in local pricing, and push users to discover more, or book a test drive.

While it seems simple, this was a massive undertaking. Hundreds of vehicle variants and thousands of individual features were tagged into a database for the app’s back-end to draw from. The creation of this database was a first for Volkswagen Australia, and is now powering smarter content delivery on their broader website and CRM platforms.

Try it here, or watch the video below to see how it works.