THE CHALLENGE

Volkswagen were looking to create a series of ‘How-to’ videos aimed at new and existing owners, that were functional, unique and entertaining. The content was to be delivered as part of Volkswagen’s hugely popular ‘Welcome Experience’ CRM platform.

THE IDEA

Our early research for this project found that not only was there a better way to do a ‘How-to’ series, but that the features themselves could also be used to build brand love, and entice prospective owners into purchase.

Thus, our public-facing ‘Better Living Through Volkswagen’ series was born.

Told from the perspective of two Volkswagens, the series follows their owners - husband a wife Mitch and Susan - as they use the features of their cars to help them through life’s daily struggles.

How To: Check Your Coolant

Mitch is trying to be more of a help around the house, but he’s prone to getting sidetracked. Best start with the easy stuff.

How To: Set Your Rain Sensing Wipers

When you’re having ‘one of those days’, sometimes it’s good to just let go a bit.

How To: Personalise Your Vehicle

Mitch has borrowed Susan’s car, and messed with all the settings. Thankfully, there’s an easy way to stop it happening again.

How To: Change Your Clock

Mitch decides to trick himself into being punctual, by changing the clock in the car.

How To: Open Your Windows Remotely

Susan takes advantage of a feature purpose-built for hot days, or sweaty husbands.

How To: Change Your Driving Mode

Driving mode, or driving mood? Sometimes hitting the road can be just what you need.