THE CHALLENGE:

To promote the launch of their new range of ready-to-drink bottles, Jameson needed an integrated digital campaign that could introduce the flavours, drive sampling, and complement their huge outdoor media buy.

THE IDEA:

'The best mix since'

To show that the Jameson premixes were the best mix since Sonny and Cher, we created a Facebook app that allowed users to make their own mixes using popular imagery and pictures of friends, which could be shared, voted on, and even become part of our display advertising. 

In addition, we made a Blippar-powered augmented-reality mobile game which users could play to compete for free samples.

The game activated from billboards, bus-stops, online banners and even the bottle itself, which allowed us to amplify the massive outdoor media buy already committed to by the brand.

The campaign was incredibly successful, resulting in a huge increase in sales of Jameson’s RTDs across Australia and Apple Attack becoming one of the most successful Blippar campaigns Australia has seen.

On the work...

"During our time working together, Andrew has been critical to the success of Jameson establishing the brand’s unique and witty personality in this market.

Andrew quickly understood the brand and is fantastic at interpreting our briefs and helping define how the brand should be presented and communicated. 

He is extremely passionate, very creative, great at taking feedback on board, very hardworking and a pleasure to deal with. 

I would always recommend Andrew and am sad that he has left us."

- Brendan Moynihan
Brand Manager
Jameson Irish Whiskey Australia
e: brendan.moynihan@pernod-ricard.com