THE CHALLENGE

Volkswagen’s Aftersales arm wanted a content campaign to outline the benefits of a genuine Volkswagen service.
Their technicians are highly trained, use specialised equipment, and only genuine parts.

THE IDEA

‘No one knows your Volkswagen like we do.’

To showcase these selling points, we created Barry vs Larry - a humorous content series featuring two techs attempting to outsmart each other, and prove whose Volkswagen knowledge is superior.

Engine Testing

Our first challenge sees Barry attempt to identify engine speed by sound alone.

Organisation

Our techs take pride in their workspace, but is everything where it should be?

Genuine Parts

Volkswagen only use genuine parts, but can Barry spot a fake at a glance?

Cleanliness

Larry gets his handiwork scrutinised before handing a car back to a customer.

Customer Care

Our heroes’ challenge is thrown off the rails when Gina makes a surprise appearance.

Product Knowledge

Barry puts Larry to the test on how well he really knows his Volkswagens.